Staffordshire Region

President: Peter Gregory

Email: [email protected]

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Meeting Dates – 2022

August 2022Wednesday 24th – In The Room – BOOK YOUR TICKET NOW!
September 2022Wednesday 28th
October 2022Wednesday 26th
November 2022Wednesday 23rd
December 2022Wednesday 28th

24th August 2022: Marketing yourself as a speaker

This month at PSA Staffordshire, it is all about marketing ourselves as a speaker.

Please note that we now meet at:
Wade Conference Centre, North Staffordshire Medical Institute, Hartshill Road, Hartshill, Stoke-on-Trent, ST4 7NY

Tea/Coffee and sandwiches provided.

Venue website:

Our amazing keynote will be delivered by PSA Fellow Chris Davidson.

The title of his presentation is:
‘Nothing New, Everything Different: Why Your Website Doesn’t Work and How to Fix it’.

Creating an effective, highly engaging business website is much harder than many people think. And will continue to get harder as time goes by.

If you’re struggling to sell your services through a website that empties your bank account instead of filling your calendar, this presentation is for you.

The broadcast emphasis of 20th-century marketing led to a “spray and pray” approach.

So far, the 21st-century approach has been “divide and conquer”.

The shift between these polar opposites happened over a relatively short time, and so it’s quite possible that your marketing approach is more outdated than wrong. Either way, it’s messing with your head and your site.

So come along and straighten out both for the price of one: bargain.

• You’ll learn more about focusing your website on the needs of your clients and you’ll get a five tier Website Effectiveness Framework that will help you do this.
• You’ll get access to an online tool that positions your site within the Framework and gives you score for each tier.
• You’ll be better equipped to focus on your website content, and you’ll be able to better interpret what IT people tell you.
• You’ll also develop a more finely tuned bullshit radar; invaluable given that IT is a rapidly changing and largely unregulated market.

At the PSA we encourage all of our Associate Members and Professional Members to work on improving their speaking skills, and one way we do that is to provide an opportunity for them to have a “showcase”. We provide the opportunity to our members to share part of a talk or a workshop, or perhaps try out a new beginning or a new ending to a talk, perhaps a new story or anything else we are working on to get really valuable constructive feedback from our friends and peers in a supportive, encouraging and professional environment.

This month we have showcases from:

Malcolm Budd who will present on ‘Making the Dullness of Compliance Interesting’.

Margaret Pardoe who will speak on ‘A Hot Topic – Midlife and Menopause’.

If you would like an opportunity to deliver a showcase, please do contact our Regional President.

There will also be the PSA Staffordshire Mastermind session.

The mastermind session is a great opportunity for our PSA members to get help with any issues they may have.

We have had some interesting conversations and outcomes for our PSA members by unlocking the wealth of knowledge in the room.

If you speak for a living (EG a professional speaker, trainer, presenter in the media) or aspire to do so, then this is the group for you! Also, if you regularly give professional presentations to help showcase or promote your business, this group could really benefit you.

Come ready to share, learn, give and receive feedback. Tea/Coffee and sandwiches provided.

If you wish to ask questions about the PSA meetings before booking, please feel free to call the PSA Staffs Regional President Peter Gregory on +44(0)7548 250 957

The Staffordshire PSA team look forward to seeing you back in person this August!

Book Your Ticket

Having trouble booking your ticket? Click here to open the booking page directly

Cancellation Policy: Please be aware that we do not accept cancellation of bookings for PSA meetings, as we make arrangements to support the number of places booked and incur costs that cannot often be recovered. If you have booked a place at a PSA event and are no longer able to attend, please ask around your local PSA community to see if another speaker wishes to attend in your place – we’re happy for you to transfer your booking, and just ask that you let us know by emailing [email protected].

Processing your personal data: Please note that when you book an event your data will be processed in accordance with the PSA’s Privacy Notice. When you register to attend a PSA event, we share your name and contact details with the person running the event. For regional meetings, this will be the Regional President. They may share these details with members of the Regional Committee, for the purposes of contacting you about the event, welcoming you, and following up with you afterwards. 

The PSA values are:

We RESPECT each other

We strive for EXCELLENCE


Our meetings are always held in the spirit of these values. We look forward to welcoming you to Staffordshire very soon.

We will be taking photographs throughout the event and may also be video recording the event. By purchasing a ticket you agree that all photography may be used at the discretion of the PSA and for the business of any speaker being filmed during the event. However, if you do not wish to appear or be identified in any photography or video footage please advise any Committee member on arrival at the event so we can, of course, accommodate your preference.

PSA Events Policy for Covid19

As the host of PSA events, we have taken all reasonable and appropriate precautions and followed the latest government guidelines when planning this event.

As a delegate at a PSA event, you must (1) follow the latest government guidelines; (2) take a lateral flow test before attending unless you have been fully vaccinated (we also recommend this for the safety of other delegates even where you have been fully vaccinated); (3) not attend if the test is positive or if you have any of the recognised symptoms of Covid.

Please read our PSA Events Policy for Covid for more details.

Welcome to PSA Staffordshire!

If you speak publicly in any capacity (e.g. as a speaker, trainer, teacher, preacher or presenter) or aspire to do so then this is the association for you! Also, if you regularly give professional quality presentations to help showcase or promote your organisation or business then this friendly and supportive region in the middle of the country could really benefit you.     Come ready to share and to learn, to give and to receive feedback.     We gather every month, generally on the third Tuesday evening in each month; please see the PSA events page (from the link below) for the speakers that are lined up for our next event.     Timings for each event are as follows: Arrive at 18:00 for a 18:30 start. We aim to conclude the activities of the event at around 21:00 allowing time for some further networking until around 21:30.       Our face to face meetings are held just across the road from Stoke Station, at: Wade Conference Centre, North Staffordshire Medical Institute, Hartshill Road, Hartshill, Stoke-on-Trent, ST4 7NY). Each evening involves one or more speakers testing material in front of their peers for constructive feedback, followed by a guest keynote speaker who either presents on a topic relevant for speaking professionally or delivers a particularly good live example of professional speaking (and usually both). We often have a ‘mastermind’ session where we all discuss, brainstorm and share experiences around topics relevant for professional speakers, and several times a year we have an afternoon workshop to explore a particular topic in more detail.  It is also a great opportunity to network with other speakers over coffee in the breaks.