North West Region

President: Heather Wright

Email: [email protected]

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Event Dates – 2022

June 2022Thursday 16th – In The Room – BOOK YOUR TICKET NOW!
July 2022Wednesday 20th
September 2022Wednesday 14th
November 2022Thursday 17th
December 2022Wednesday 14th

16th June 2022: Raise Your Game Through Innovation!

A warm welcome to PSA North West from our Regional President, Heather Wright. Heather’s theme for the year is Raise Your Game! So, if you’re ready for personal, professional and business growth, PSA NW is the place to be.

We’re back in the room for our June meeting, with an agenda designed to challenge and support you in Raising Your Game as a keynoter / business owner through change, reinvention and innovation!

Location: Holiday Inn Warrington, Woolston Grange Ave, Woolston, Warrington, WA1 4PX.

Introducing our main speaker for this event:

Steve Houghton-Burnett: “Dissection of a Keynote”
Are you ready to raise your “Keynoting” game?! If so, this Masterclass by PSA Fellow Steve Houghton-Burnett is not to be missed!

Steve describes himself as a “jobbing speaker”, following his success as an entrepreneur, setting up one of the first Internet Service Provider (ISP) businesses in the UK. In his engaging and interactive session, he will share some of his key discoveries over his 15+ year speaker journey. He will take elements of his own keynote talk, “Love Your Disruptors”, and walk us through why it is structured the way it is. He will even be working with one or two audience members in real time to show how small changes can have a huge impact on the delivery of your message!

In this Masterclass, you will learn…
* How to break your talk up into a “Menu” to make client choice easier (including having some recommended set menus).
* How to choose what you could and should include if a story has deeper personal information or strong emotional content
* What your talk sparkline (emotional highs and lows) maps like and how to use your sparkline to keep the audience with you

As our Showcaser* for this event, we welcome Derek Cheshire: “Innovation Without Tears: Keeping You at the Cutting Edge”

The pace of change is ever-increasing and we need to get better at anticipating and dealing with it. Linked to this, business lifecycles have decreased in length by almost a factor of 10 in the last 40 years.
There is a lot to do to ensure your business survives and thrives, delivering the products and services your customers deserve! Much of this work can be very painful or stressful. So, what needs to change, how can we do this and who can we persuade to help us in this task?

In this thought-provoking and informative talk, you will discover…
* Why the pace of change is rapid, and why we need to help it along.
* How understanding your business lifecycle can help you avoid the death of your business, and what you need to do to adapt and thrive.
* Who you need to persuade to help you change!

Derek Cheshire is a highly experienced speaker, and long-standing member of the PSA, taking a Showcaser slot to trial and test some new material. Derek has been working in Business Creativity and Innovation for over 20 years. His work encompasses speaking, consultancy, project management, idea generation, creativity workshops and facilitating continuous innovation. This talk is aimed primarily at business owners, board members and those responsible for Innovation & Reinvention in medium to large audiences.

* At the PSA we encourage all our members to continuously improve their speaking skills, and refresh and develop their speech content. One way we support this is by inviting Associate Members and Professional Members to visit Regional Meetings and give a 10 to 20 minute “Showcase” speech.

Showcasers can use their slot to share any content on which they’d welcome feedback:
• A short speech shared in its entirety
• The opening or closing of a speech they’d like to hone
• A segment of a speech or workshop input they’ve re-worked,
• The first telling of a new signature story

At PSA NW, we pride ourselves on creating a safe and supportive space for Showcasers, and providing high-quality, actionable feedback. If you’d like to Showcase at PSA NW, we’d love to hear from you. Please email our Regional President at [email protected] or complete the online application at

We can’t wait to welcome you to our June meeting for learning, connection and fun! And if you know someone else who speaks professionally (or aspires to do so) who would also benefit from session, please share the link.

Reserve your place(s) by booking now!

Book Your Ticket:

Having trouble booking your ticket? Click here to open the booking page directly

Cancellation Policy: Please be aware that we do not accept cancellation of bookings for PSA meetings, as we make arrangements to support the number of places booked and incur costs that cannot often be recovered. If you have booked a place at a PSA event and are no longer able to attend, please ask around your local PSA community to see if another speaker wishes to attend in your place – we’re happy for you to transfer your booking, and just ask that you let us know by emailing [email protected].

Processing your personal data: Please note that when you book an event your data will be processed in accordance with the PSA’s Privacy Notice. When you register to attend a PSA event, we share your name and contact details with the person running the event. For regional meetings, this will be the Regional President. They may share these details with members of the Regional Committee, for the purposes of contacting you about the event, welcoming you, and following up with you afterwards..

We will be taking photographs throughout the event and may also be video recording the event. By purchasing a ticket you agree that all photography may be used at the discretion of the PSA and for the business of any speaker being filmed during the event. However, if you do not wish to appear or be identified in any photography or video footage please advise any Committee member on arrival at the event so we can, of course, accommodate your preference.

PSA Events Policy for Covid19
As the host of PSA events, we have taken all reasonable and appropriate precautions and followed the latest government guidelines when planning this event.

As a delegate at a PSA event, you must (1) follow the latest government guidelines; (2) take a lateral flow test before attending unless you have been fully vaccinated (we also recommend this for the safety of other delegates even where you have been fully vaccinated); (3) not attend if the test is positive or if you have any of the recognised symptoms of Covid.

Please read our PSA Events Policy for Covid for more details.

Welcome to PSA North West

The PSA NW is a dynamic and friendly region. Our members speak for a living in a number of ways, as trainers, coaches, consultants, employees whose job involves a lot of presenting and full-time conference/keynote/school speakers.

There is so much more to speaking than just standing up in front of groups of people and sharing your ideas. We support members to ‘speak more and speak better’ as professionals in the event industry, so each monthly meeting schedules a variety of speakers to help us do that.

We focus on the business of speaking – so you keep getting the work. And we focus on the performance side of speaking – to stay current and help meet the challenges of the future of the speaking profession. Our members are incredibly generous with their time and expertise, and truly understand the power of community in this competitive market.

Our meetings take place on a Wednesday or Thursday evening, mid-month. Depending on local restrictions we meet either on Zoom or at a hotel in Lymm (WA13), which is close to the M6/M62/M56 and Warrington train stations.

Guests are always made welcome – so come and check out our meetings and meet others in the speaking business. You can attend as a guest two times before taking up membership.

We look forward to getting to know you and supporting you on your speaker journey!