A statement on Ukraine

Even as a speaking community, sometimes it’s hard to find the right words in such a situation as the world finds itself in since the Russian forces invaded Ukraine last week.

There is tremendous sadness, fear, anxiety and compassion being felt at the atrocities we are witnessing, both for the people of Ukraine and for the innocent citizens of Russia.

Our thoughts are with everyone who has been impacted by this war, including the people of Ukraine and the surrounding countries and all those around the world with family, friends and loved ones in the region.

The Global Speakers Federation released a statement yesterday in respect of our global membership population and as your Board, we add our own to categorically state our position. We entirely condemn the actions of Putin and his government. Such acts of war, violence and genocide can never be justified and we stand with the innocent victims, their families and their communities globally.

We hope that the PSA members will continue to look out for one another and be respectful of the diverse perspectives our membership affords us, knowing that we are all on our own journey to comprehend what is unfolding and doing what we can to support and show solidarity at this time.

There are a number of ways you can support the people of Ukraine, which can be found here.

Your PSA UK and Ireland Board

WHY Do You Speak?

By Amy Rowlinson

If I were to ask you do you know why you speak about what you speak about, would you know?

When you focus on WHY, you understand how to choose a topic which communicates value, relevance and purpose to your audience.

Taking time to focus on your purpose is time well invested. As a human, you’re built for purpose and you’re driven by purpose but don’t be intimidated by the word. Just see purpose as something that you want to focus on more than anything else in life.

Your purpose determines who you are. Purpose is the reason something is done or created, or for which something exists. Your purpose is found within. It is your highest motivator and is what gets you out of bed each morning. It is the foundation, the glue or the invisible threads that weave together the culture, values and strategy beneath the surface. To help you understand what your purpose is, focus on these key questions to gain clarity and self-awareness.

  • Who are you really?
  • What are your core values and core strengths?
  • What are your special gifts or your superpowers?
  • What positive contributions do you make in the world?
  • What lights you up and makes you shine?
  • What do you find fulfilling in life?
  • What do you love speaking about?
  • What does the world need to hear?
  • What can you be paid for?
  • What are you good at?
  • What is your personal connection to your WHY and your chosen speaking topic?

Build your speaking business around your WHY to become its constant heartbeat. Find a topic, niche or a cause that you completely believe in to raise awareness on a local, national or even a global scale. If you can work out a solution to your audience’s problem or provide them with entertainment or information through a theme that you love to focus on then that’s what you speak about!

There are so many different speaker business models to choose from. I chose podcasting as my main speaking medium and it brings in all of my business. What is the best speaking medium for you to deliver your topic?

Focus on the following questions to ensure your speaking business is purpose-driven, values-based and people-centred.

  • Who needs to hear what you have to say and why will they be listening to you?
  • What do they value?
  • What might they not know?
  • How will they feel after hearing you speak?
  • What action will they take and how will it make a difference to their life or to their business?
  • What is your personal connection to the topic?
  • How will you position yourself as an expert in this field?
  • How will you know you have achieved your purpose?
  • Why is this topic relevant now?
  • What problem does it solve for your audience?
  • Who would be impacted if you didn’t share your expertise and how?
  • Where are the main opportunities to speak on this topic and to this specific audience?

Your core values form the internal compass from which you operate both on a personal and a professional level. When you know your values, you’re more able to spot opportunities, make wise decisions and informed choices. Essentially, you’ll know WHY you do what you do and you will uncover, discover or rediscover your purpose. This will be apparent in your work as you will demonstrate value to your audience. If you’re finding your work unfulfilling, it’s highly likely that your work is not actually aligned with your highest values. The reverse is also true.

When was the last time you considered your values? Are you living your life in accordance with them? Take some time to reassess your values and think about how you may need to adapt or realign your speaking business to align with your heart and your mind!

When crafting your speaking business, the WHY comes before the WHAT and before launching into the HOW. The WHY keeps you on track. It holds you accountable for every action and decision. Your WHY sets the course for your life and for your speaking business. That is why knowing your purpose and having a plan are crucial. Otherwise, there is no map, no direction, no focus. It’s simple. Have a purpose. Have a plan. Focus on WHY!

If I were to ask you again, do you know WHY you speak about what you speak about, is it clearer now?

Amy Rowlinson

Life Purpose Strategist & Focus on WHY Podcast Host

PSA South East Regional President

Visit her website at https://www.amyrowlinson.com

SPRING FORWARD! Get ready for Going for Growth – the PSA Spring Conference.

By Chantal Cornelius

Join us on 2nd April 2022 for our Going for Growth Spring Conference in Newport, Wales.

We can’t wait to welcome you IN PERSON to celebrate the power of growth through motivation, collaboration and connection.  This is the perfect opportunity for you to connect with the many new PSA colleagues you’ve never met and reconnect with your old PSA friends. You’ll also be able to learn from sensational speakers how to grow and promote your speaking business.


Spring forward with us as we join together in celebration of the growth our community has achieved in a very uncertain year and bring focus to why this has been possible – the connection that exists within our speaking community.   

The power of human connection and the importance of face-face interactions is supreme! At The PSA Spring Conference, we will focus on the strength of relationships and the joy, enthusiasm and pleasure they generate in our personal and professional experiences. Join us and learn how to grow a highly successful business and let us show you why in-person networking will never go out of fashion. 

The ICC Wales in Newport is easily accessible by plane, train or automobile! They are ready to give us a very warm welcome or ‘croeso’ (said croy-saw), as they say in Wales.  Kick start your 2022 speaking business calendar by booking your ticket NOW!

SPECIAL EARLY BIRD TICKET PRICE IS CURRENTLY AVAILABLE FOR JUST £99! Standard tickets are £129 and non-members £149. (All tickets are +VAT). Don’t wallow in the cold of winter – let’s thrive in the promise of spring. There are only 100 SPACES available and when they’re gone, they’re gone! 

FELLOWS OPPORTUNITY. Are you a PSA Fellow? Then this opportunity is just for you! Why not make a weekend of it and attend the Fellows’ event on Friday 1st April, before attending the Spring Conference on Saturday 2nd April? It’s the perfect excuse for a Spring weekend away!

Let’s keep growing and connecting! And have a fun, fulfilling and utterly fabulous time along the way.

For all ticket options and the latest info, please visit www.Spring22.thePSA.co.uk