Top Tips! From ‘Ask the Experts’ PSA Spring Conference, 2nd April 2022

Wasn’t the Spring Conference a stunning event!  Oodles of learning and fun.  Everyone was so committed to embracing the event with gusto. And our ‘Ask the Experts’ did us proud.  Each of them has offered their top tip to continue to help us in our speaking businesses. So, it is with pleasure and gratitude that those tips are below. Hope to see you in Dublin!

Dr Lynda Shaw

Sarah Fox TOP TIP: If you’re sharing your expertise in a podcast, get an agreement to manage expectations, avoid disputes and confirm who owns the copyright in the recording. If you’re a podcast guest and need a sample to give to the host, click HERE.

Richard Hagan TOP TIP: Before you even start to write your book:

1. make sure you have really locked down the lifetime strategy of the book for you, your business and your audience

2. make sure you have upskilled from informational writing to immersive authoring (where you can create remote influence and control without any feedback from your audience)

3. make sure you have a highly detailed structural plan of the transformation journey your reader will experience in your book

Then you can write with confidence and competence! A bit cheeky to fit that all into one tip, but all three bits create the magic!

Janice B Gordon TOP TIP: How to make your selling process exceptional, personable, and memorable?

Think of sales as service; think of service as the unique value you add and the value that is relevant and meaningful to the buyer and customer. Make your customer the hero: think about and implement what can you do to make their experience exceptional, personable, and memorable?

Lee Warren TOP TIP: Don’t make the mistake of believing that getting a gig is the successful endpoint of your marketing. Getting a gig should be the BEGINNING of a long-term engagement with a client. Thinking this way will change everything about how you engage with people. 

Dave Henson TOP TIP: To determine if you should be using a slide for a point in your presentation, use RICE. Would a slide help to Reinforce, Illustrate, Clarify or Explain the point you’re making? Click HERE for help on making the right choice.

Alan Stevens TOP TIP: Be genuine. No one likes a fake. “Fake it until you make it” is nonsense. Be genuine and authentic all the time. HERE is my ‘Ask the Expert’ tips.

Darren Harris TOP TIP: Schools often theme events around awareness days, weeks and months. Know when these are and which ones relate to your expertise.

Alex Owen-Hill: HERE is the link to the sheet from my ‘Ask the Experts’ session, along with an associated video to explain to people how to use it: 

Jackie Handy TOP TIP: Consider Universal Design.
Whenever you create content, products or services, always ask yourself, ‘who can’t access this easily?’ It could be as simple as adding captions to video or audio links to written text, but the more you can demonstrate your commitment to diversity, equity and inclusion to your customers, the more they will appreciate you. And potentially, it could lead them to favour your offering over and above that of your competitors.